Vinay Tulluru
Pioneering Real-Time Customer Engagement
Hello! I'm Vinay Tulluru, a seasoned Technical Consultant at Merkle with a passion for revolutionizing customer engagement through cutting-edge technology.
My Journey
Over the past decade, I've navigated the evolving landscape of data-driven customer interactions:
- Started as a Teradata Customer Data Warehouse developer
- Progressed to building campaigns with the Unica Campaign tool
- Evolved into an expert in real-time decisioning engines and Customer Data Platforms
Expertise
My expertise spans major platforms, including:
- Salesforce Data Cloud & Marketing Cloud Personalization
- Pega Platform & Customer Decision Hub (CDH)
- IBM/HCL Campaign & Interact
- Google Cloud Platform
- Oracle Cloud
- Databases - BigQuery, Snowflake, Redshift, Oracle, Postgres, MySQL, Teradata, Cassandra, MongoDB, etc.
Notable Achievements
- Implemented multi-channel decisioning solutions for a U.S. retailer serving over 100 million customers.
- Integrated real-time decisioning across POS, web, mobile, ATM, and other channels.
- Designed and implemented real-time communication services for Salesforce Marketing Cloud Engagement Emails using Redis and Apache Kafka, ensuring guaranteed delivery for a financial services client.
Certifications
- Salesforce Data Cloud Consultant - Credential
- Pega Senior System Architect - Credential
- Pega Customer Decision Hub Consultant - Credential
- Google Cloud Architect - Credential
- Google Cloud Data Engineer
- IBM/HCL Unica Interact Specialist
Current Focus
I'm currently immersed in the Salesforce ecosystem, with a particular emphasis on:
- Data Cloud
- Marketing Cloud Personalization
My goal is to empower clients with state-of-the-art CDP solutions that drive business growth.
Let's Connect
I'm always excited to tackle new challenges and drive innovative, data-driven strategies. If you're looking to transform your customer engagement approach, let's connect and explore how we can create impactful solutions together.